NFL Superstar, Reggie Bush, has partnered with adidas to customize a one-of-a kind shoe designed on miadidas.com to generate awareness for the ongoing need for assistance to the Caribbean nation of Haiti. The looks were inspired by the national colors of the Haitian flag and include a “Help Haiti” inscription on the heel. Sold exclusively on miadidas.com for $105, a portion of the funds will go directly to Mercy Corps. Bush will also auction off game-worn items on eBay.com after the Super Bowl with all proceeds going to Mercy Corps.
“The devastation in Haiti is stunning,” said Reggie Bush. “Many organizations and high-profile individuals have given their overwhelming support to Haiti. Partnering with adidas and Mercy Corps to design this shoe is just one way to raise awareness, raise money and do my part to help the people of Haiti.”
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Tags: adidas, haiti relief, reggie bush
SN’EADS by REE – Issue # 11
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