A brand favorite of mine, the Lovewright Co. has offically dropped their Spring 2010 collection. Entitled ‘The Local and The Loyal’ , LWR introduces denim (13oz straight leg) and cut/sew apparel into their line. All of the apparel is completely manufactured in the USA. Check out their message for this season’s offerings:
“Independence is something we hold very dearly. Within truly independent individuals you will generally find the same traits. Certain strengths that they all carry with them. They are generally confident in themselves and in their abilities, comfortable in their own skin. In this way, the LWR. man is a local everywhere he goes. The “loyal” portion of this motto speaks to the more spiritual side of the man. He’s loyal to his family, friends, to himself and his beliefs. He is dedicated to his ideals and his work. His loyalty is what keeps him grounded and on the straight and narrow when the road gets rough. The Lovewright Co. was built on this belief. A belief that has carried it through both the good times and the bad. The Co. is proud to represent these Local and Loyal.”
Head to your nearest dealer for their dope collection. Lovewright Co.
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Tags: lovewright co., lwr, spring
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