Jordan Brand briefly deflects some attention away from their riot-plagued holiday release season with the unveiling of the Air Jordan XX8, the latest shoe in the Air Jordan franchise. Designed by legendary shoe designer Tinker Hatfield and Jordan Brand Developer Josh Heard, the Air Jordan XX8 takes on a futuristic build with more technological advances than any Air Jordan sneaker ever created.
Built for elite performance, the AJXX8 hides behind a stealth exterior, but comes equipped with an industry first: the Jordan Flight Plate, a unit that maximizes the responsiveness of Nike Zoom technology by “essentially unlocking the airbags in the forefoot and heel, unleashing the power of the Zoom bags.” As the lightest Air Jordan ever created, the XX8 also features Dynamic Fit technology, integrating itself with the laces for additional lockdown support and comfort. Shrouding the neon upper is a high-performance, stretch-synthetic skin that gives the shoe a stealthy appearance when zipped up, while a molded external heel counter made of carbon fiber provides extra support on the hardwood. It’s clear that Jordan Brand has taken a new direction and pushed the envelope with this latest addition to the storied line of sneakers, but the question is, did they go too far this time? Sound off in the comments section below.
The Air Jordan XX8 will release Saturday, February 16, 2013, for $250 a pair.
Via: Nike, Inc.
